Honestly, it's not enough to push the price but it's good to start investors and investors would love to see more after your project accumulate crowdfunding your testnet I believe is up or will be up, it's time now to do full blast marketing about your platform or even partnership.
No. It's definitely not time to do full marketing
The testnet is planned for the end of FEB. - so once that gets released. Then maybe.
If this is a good project and has a potential in the market then investors should now invest in this project, the price is way below its ICO price if you did not invest here in their ICO then this is the best time to buy, now that there is a sign of the coming bull market.