It is very good that the NUPay project thinks about the marketing strategy and develops the project in all possible directions. This should give good results!
I also hope that project NUPay will eventually become successful and popular. This will be serious progress.
The main thing is that they have enough money to make high-quality advertising, and it is necessary to properly distribute the teams budget.
It all depends on the amount collected, they hold bounty here, which means there is already a small advertisement, and if you leave the average percentage for marketing, you usually take 20 percent of the total budget.