Governments themselves instilled us that not thinking other things than earnings, the money is everything, and now I do not think anything will change about public benefit. Because capitalism is here for it and wants it from us. What do you expect from people who kills seal and rhino for money today? 
You mentioned that income is everything and money is the thing you are most looking for. then how do you think about the economic sustainability intended by the OP?do you agree that it must still be done?