Now this site looks like ICO, on which tokens are sold with 99% Bonuses, and this ICO is camouflaged as a lottery

It is an ICO in disguise just by looking at the pictures several things are similar to an ICO. You can check their telegram to backread, one member asked if lucky block was an ICO their admin confirmed it. The big prize pool looks attractive but I doubt you can collect enough tickets to reach $1 billion within 1000 rounds.
So in order for everyone to understand I think $1B is the total pool of prizes and that amount is going to be spreaded during 1000 rounds of lottery games. By buying tokens you receive extra chances for the lotteries. That's what I understand from all of this. It's kind of a new idea and it doesn't look bad but there isnt much information about it and how it works.
Their $1 billion prize pool is just one of their 6 lotteries cmiiw on this one.