Well, this coin earned alot of hatred because of some reasons. And i myself is not a big fan of this coin but still i don't think that it'll just go to zero. It's price may fall low but it'll still be there.
Yeah, people don't like this coin and maybe those who are buying are just want to play short term with this coin and no plan to hold at all. If this coin doesn't make any development in the coming months or years, it will slowly die. If the price falls hard, then its hard for this coin to bounce back because of so much hatred.