the problem is not in the market as such but in the number of exchanges where this token will be traded. without large liquidity large investors will choose other options. how do you try to solve this problem?
Yes, investors are interested in exactly the number of exchanges on which tokens are traded. But the new project simply can not have many exchanges, it takes time and money.
In most cases. listing coins on popular exchanges is not small money, this issue should be approached wisely.