Marketing solutions like Google of Facebook build advertising profiles based on consumer location, gender, age, hobbies, career, interests, relationship status and income. There is a massive profit motive behind personal data collection for these marketing companies. Demographic and personal interest data about individuals is used to better target advertising and drive ROI for the advertiser.

AMARK also leverages extremely precise marketing data about consumers but has created an implementation of attention resource economics uniquely dependent on blockchain and cryptocurrency to efficiently target advertising while maintaining the privacy of consumers. The platform links consumer attention value, represented by blockchain wallet addresses, with direct payments to consumers in exchange for their attention.

AMARK uses public blockchain data, overlaid with merchant data, to identify consumer preferences, understand local trends and set a value for consumer attention.

Cryptocurrency offers the ONLY viable way to privately compensate a consumer for their attention as other digital payment methods expose the identity of the payee. If an individual consumer receiving an attention payment was identifiable via the payment method, then all response and preference data could easily be tied back to that individual, thereby compromising the individual’s data privacy. When applied to local marketing, the innovations of blockchain and cryptocurrency restores a balance between efficient data-marketing and consumer privacy.