Hold your horses, it is not simple as that. Whatever the reason is a big good news for us who bought at ATH. I think saw an article about Samsung's new smartphone being able to hold crypto currency private keys. Well it shows that the bigger companies are the ones we need in order to push the price back again to where it belongs when it was 2017 DEC.
The Samsung phone that can safely store cryptos it is good news in my opinion, because when big companies that have great visibility as Samsung do something inherent cryptocurrencies, they help to give greater visibility about bitcoin and other alts to the general public.