The project looks interesting. I think he has a future. But the competition in this market is just a huge function to be really innovative so that the project has a chance of success.
There is competition in the spheres of activity. Without this it is impossible. Now there are many different crypto-exchanges, but each of them tries to offer something special for its users to stand out from the competition. Apparently, Renovato offers a combination of cryptocurrency exchange and Forex. At least I don't know any other exchanges with similar offers.