Apparently Samsung will have some sort of blockchain device on their phone like a wallet or private key storage type deal.

I mean it is not really highly understood right now but their next line will have something to do with crypto, maybe it would help you save the private keys of your wallet so you never lose your wallet or maybe it is a wallet itself but in the end having it on your phone built in default is not really that big of a deal when there are thousands of apps that does the same thing anyway, people who do not use bitcoin will not care and people who use bitcoin already has apps that they use so it would be silly. It is always better than not having it so don't get me wrong its cool but its just not the big step we are looking for in order to reach the next bull run.