They are buying coins from the market, there is no other explanation of how they would have coins to pay over 50+ NIMs to community managers and project proposals. They didn't move any coins from their vesting accounts. It is clear that these coins were bought from the market. They are categorically buying coins from the market increasing the price artificially
If they buy coins on the market to fulfill their duties, then the increase in price is not artificial. This is called demand and according to the theory of a free market, an increased demand should also increase the price.
The entire project is a bad joke. They shouted and screamed that they created an Instagram account, while their gram has only 10 photos. WHAT A FAIL! A project with 12.9 million dollars ICO has 10 photos on instagram and 100 followers.
Well, if the instagram is just created (as you said), how should the have a lot of photos or a lot of followers?