Hold your horses, it is not simple as that. Whatever the reason is a big good news for us who bought at ATH. I think saw an article about Samsung's new smartphone being able to hold crypto currency private keys. Well it shows that the bigger companies are the ones we need in order to push the price back again to where it belongs when it was 2017 DEC.
This is a big good news for the crypto community that could have set the market on the bullrun. However, gone are those periods where mere exchange listing or a slight of this kind of development or news would move the market dramatically. I think we are on the path of stability and steady growth.