Is Binance really going to start its own decentralized exchange like Idex or ForkDelta?
Yes, they do.
https://www.binance.com/en/blog/304867000443084800/Binance-Launches-DEX-Testnet-for-the-New-Era-of-PeertoPeer-Cryptocurrency-TradingBut it wasn't fully decentralized just like what the others are talking about it. IDEX isn't also fully decentralized if you are still not aware of that.
I think it will be quite an interesting thing as Binance credibility is already well known across the crypto community. This will lead to an unprecedented growth in its BNB token too.

Yes, Binance is popular and they are taking it to the next level. Let's see on where their DEX is heading.