Of course, the General state of the crypto market and crypto industry has an impact on the atmosphere within the project. It is very difficult for one young project to go against the global trend of the whole.
I think that a young project needs to wait for global growth to begin, and then you can expect good returns on your investments. Going against the general trend is an unpromising activity.
In any case, when a project enters the market, it analyzes its competitors, looks at market conditions and then makes conclusions.