Not all of "us" are keeping up with the price of Bitcoin as if it were a stock. There are those of "us" that use Bitcoin as intended to purchase things and use it as it was intended. Try to keep that in mind when using "us" as a collective. There are a bunch of noobs that are treating Bitcoin as a stock, especially after 2017. But it's up to those that know what Bitcoin is and how to use it to educate the uninitiated so that the "mass adoption" phase can kick in correctly and not the way that wall street and the banks want it to. Yes the "smart money" and banks are controlling the PR piece and touting Bitcoin as more like a stock, that's where the uninformed come in and try to get a piece of the action. When they "lose" they feel that Bitcoin isn't worth anything and then they get out thinking that Bitcoin and cryptocurrencies are nothing more than another tulip mania.