Hi Edward. Not be driven by whisky, but they kinda make token value more or equal to whisky, I mean the physical amount they have. So token should worth or be more than their own whisky portfolio. That's their concept and idea to make their appearance in the Crypto space with such a new and attractive product. So most likely their tokens will be considered as an alternative to Bank deposit.
But how may it be always equal? And how the Crypto may be alternative to bank? Have you seen the latest market drop in crypto? The market is totally unpredictable...