It is better to see once than to hear one hundred times
Vision is our dominant sense, it dominates conscious experience. We focus our attention on what we look at and perceive a lot of information with our eyes.
Thats why augmented reality is trending in marketing now being the number one channel for visual presentation. It absolutely rocks in retail and we have already shared with you some outstanding examples. Wed like to continue our excursion into the augmented reality world and its presence in different spheres.
Retail
Are you a fan of Converse sneakers and feel like ordering a new pair but hesitating what color or model to choose!? Say no more as this brand has its own augmented reality app that will help you make up your mind while surfing through their online catalog - from the classics to limited-editions.
Everybody has heard about IKEAs furniture app, but probably not everyone has known that Wayfair also provides such services and you can try new furniture online in your apartment. Offering augmented reality can also boost sales: 72% of customers purchased products they hadnt planned on after using augmented reality while shopping according to the study, The Impact of Augmented Reality on Retail.
Construction and maintenance
Augmented reality helps architects and engineers present their new ideas in the most detailed and visual way ever. Now you can see how the building will look like and literally feel how it fits in among the cityscape.
Or, how about providing maintenance for buildings and products? Augmented reality technology can help with that as well. It comes in handy with the remote assistance to customers as they repair products or complete maintenance procedures by having service manuals with interactive three-dimensional animations via augmented reality.
Continue reading and getting more inspirational and novel ideas for AR in education, healthcare, tourism, and navigation:
https://www.forbes.com/sites/bernardmarr/2019/03/01/the-10-best-real-world-examples-of-augmented-reality/#247ac22b42d8