Ethereum was created as fuel for smart contracts. Now this path for development is clearly abandoned. Ethereum devs don't care about smart contracts anymore. Only pressing issue is how to preserve the value of their ethereum investments. They want to promote it as store of value. The problem is as store of value bitcoin is unbeatable!
I do not agree bitcoin is unbeatable for now. At this time if you want to buy apples with bitcoin , the apples become rotten if you wait the confirmation of bitcoin transaction

. If you use ether you can buy them in few seconds. And this without talking about contracts.