I've been recommending this wallet to my less technical friend because it's my understanding that's it's safe even if the site/ company fails. Is it totally true?
I know that armory and paper wallet is probably the safest but for non technical people it's not really easy to setup.
Wallets are only as safe as you are. I would recommend a blockchain wallet for beginners. Just remember to set up all the security features like 2 factor auth and a second password.