The true question here is, How much did that ICO paid Binance to do it, Ir if there are not maybe Binance really seen a potential with their project, And because it is Binance many people will sure trust it, The brand name is really important and just like in TV programs if the channel is very popular many audiences would surely trust it, And Binance is one of the tops and trusted Exchange in the community, So there is no doubt about it,

Even if ICO right now is dead, There are still developers that are pursuing it and when the price of BTC reach the $4000 USD in a long while maybe many did think that the price will even climb up again even if it takes a long while.