Ethereum is an attempt to solve Bitcoins limited functionality, according to Ethereums co-founder Vitalik Buterin
https://ct.com/7d3uEvery alternative projects are also aiming doing the same, not alone and limited with ETH, as dealing with bitcoin as the based crypto every project
needs to bring something new and improvements with what bitcoin already delivers, let it be if that's the reality but competitions along with many
promising projects will be the questions of such success.
ETH always tailing bitcoin, improvements and other functionalities will change the tempo of success.