It seems to me that itd be more profitable to launch such a project when the crypto market was growing. Now it wont see as much traders interest at it should.
On the contrary, i think that you cant earn much on crypto currency growth now (because there isnt any) and traders will be glad to get such a trading tool.
I mean that the number of traders in the market isnt that big. Most of them are on major exchanges which spend a lot of money on marketing. Will the company have enough money to organize major advertising to stand against their background? Thats the issue.