i think that's one hurdle for potential investors. long running ICO means you need to expect that your money will not be seen for a year at least. because there will be extensions or delays in exchange listings and other obstacles along the way.
They are a launching an exchange platform with scheduled v1.0 release date on Q4 2019. This will be a long waiting game for anyone who will invest in their project. There's no exchange listing on their roadmap so the only place investors can trade is using their platform
GoodLuck to the ICO BUMPERS 
A bad marketing move by project owners