True, being listed on coinmarketcap is not easy there are some requirements needed in order for your coin to be listed and let's say it's easy to create your coin but if it's hard to create a project on where you're going to use that coin and I think every coin has their own uniqueness based on their use, etc. so if you have a project that's different than others and can solve a certain project (for example anonymity of messenger, etc) then it would be easy for your to get an investor... but if you're just going to make a project with the same concept as the others... then don't be surprised if you don't find any investors.