👣 If you do not go to a fashion show, this fashion show will come to you 👣

Fashion shows are happening around the world all the time, but very few of us can make it to these events that take place in different countries.

So how about watching an augmented Fashion Week show at your own physical location from your mobile device?

London College of Innovation looks right to the future and has decided to partner with the augmented reality company HoloMe to present selected collections of London College of Fashion MA graduates. This digital experience was available for various locations one day before the start of London Fashion Week.

Such a concept gives an opportunity to sneak-peek into this world-renown event and cover even more people globally. Augmented reality can transform the way people consume and experience fashion.

For this augmented reality experience models were filmed on a “green screen” before stepping out on the runway. Watch how this experience was done:

https://www.forbes.com/sites/brookerobertsislam/2019/03/05/groundbreaking-augmented-reality-fashion-show-streamed-to-global-audience/#700655dd45b6