IMHO, I presume it will as long as binance is doing good (and there is no reason to believe it won't unless some crack down happens on it by govt and law where it operates from). The thing to understand is that BNB very specific to the binance exchange and no a globally traded currency like Bitcoin or ether. No other exchange might be trading it (I am guessing same for Kucoin and any other such exchange specific coins). Got to go now as I resume my real estate research. Best of luck!