He was better off hardcore shilling Litecoin. It has much faster block times (also a benefit in terms of becoming a token platform), scales on-chain, does off-chain scaling as well, and has quite a friendly ecosystem.
Litecoin doesn't fit in his portfolio as early Bitcoin investor. He owns plenty of insanely powerful Bitcoin domains and social media pages, which Litecoin can't ever match. On top of that, the brand awareness that Bitcoin provides, and the controversy, is a very important marketing tool he loves to exploit, hence his continuous hostile attitude towards Bitcoin.
He can't stop attacking Bitcoin, because these attacks are the only way for him to remain relevant. If he stops attacking Bitcoin, who will bother looking at what BCHABCCASH is doing? The same applies to Crack the Scammer Wrong.