Coinbase deserve it. They do not care about cryptocurrency. They only care about their profit.
I mean, let's not forget that Coinbase is a business, not a charity. Them "only caring about their profit" is something to be really expected from a business. Same thing with the KYC controversy with ShapeShift. People forget that these services exist primarily to make money.
I am not asking them to do charity but when they play with my personal data then that is something I stand for. I did not agree with then to sell my personal data.
In a business trust is very important.