I believe that if a project does this, then they reckon on their own strength! Opportunities are many.
There are such situations in the market when a project is promoted in the market for its own money, although it is very expensive.
of course it is very expensive, so sometimes projects are looking for less popular exchanges to reduce waste of money,but small exchanges sometimes have a bad effect on increasing the popularity of the coin and the project
It's simple, there are such exchanges where you dont even need to pay for the listing, its been easy to put your token there, but the question is, who will trade there? if the exchange is not popular, that is the question