Counterparty tokens offer the same security as Bitcoin. Unlike mainstream ERC tokens, Counterparty tokens can be issued without an engineer. That allows anyone to start a token business with just a few dollars for the issuance fee.

Even people with no programming knowledge can use the airdrop feature.
It is possible to make child tokens based on another token to suit the usage of your business.
Changes to the specifications can be made without causing a hard fork.