Well at least in western countries Starbucks has become a household name in the coffee industry so from a promotional side of view it could prove to be very beneficial. Lots of people will think that  Starbucks will actually start accepting Bitcoin even though the bitcoin is turned into fiat first (which sort of defeats the purpose). But other than that I really don't get the hype around bakkt at all. Mainly because, or at least from what I have read about it (and I admit it isn't a lot), it sounds like it's going to be a washed-up version of  BitPay. Again not really where we want to be, or rather, be stuck at for an extended period of time. But then again it is a start and the ability to (indirectly) pay your overly sugary coffee with Bitcoin probably won't hurt Bitcoin too much.