On what i have understand, it is similar to imgur, but the advantage is you can earn. It is a good opportunity to those people to share their captured images and share it at the same time get some earning. Although there are many questions of how this thing will work unlike other platforms that i have seen which is something like a market where user can sell their images.
It is a new project in the market & they need time to settle down.They will find out how many people are interested in their project After they will set the date when to finish.This a good project mate,you should continue to work until the last date
You have a point, time is very critical and they need to make use of it. Although the features seems to be good but because of so many similar project, it needs a lot of work or strategies just to get the attention of the community.