I had come to post the same thing but you told me I'm really curious and hopeful to see the test result; Iota without coordinator will attract many other investors and companies that, at the moment, are reluctant to believe and enter the project.

Finally, I post an excellent article by an Italian IOTA evangelist, which explains us other characteristics of IOTA such as identification, anti-counterfeiting and ownership of products.

https://medium.com/things-lab/productid-4c9c8a7cbb4