Personally, I think that mass adoption is going to push the prices up and reach a new ATH. As the supply is limited, by increasing the demand for Bitcoin is going to have a significant positive effect in its price. We should try to integrate Bitcoin as a way of payment method in e-commerce businesses at first. This is very easy and it can show results directly to the market.
Increase in demand also means increase in price as stated in the law of supply and demand. But how can we make people adopt it? it is easier said than done. Even the government doesn't support it. It will be hard to persuade people to use it.