FYI.. for those interested in the Apple video re-edit contest that rotalumis was gracious enough to refer to in his OP.. we're up to 2.14232475 BTC in the bounty/prize now.

Video submissions end Sunday night, so if you're good with video and have a clever idea, give the contest a shot this weekend.
http://www.reddit.com/r/Bitcoin/comments/1x6cpd/think_different_about_bitcoin_contest_to_reedit/