Downloaded the zip file.
Now I am confused... Do I not just run "C:\Chris\cgminer 3\cgminer_keccak-master\cgminer --keccak -o stratum+tcp://maxpool.1gh.com:17333 -u mJ75whnUbeJfu8dbqomn8ekEJ2aRUhwTkJ -p x" in command prompt?
"cgminer is not recognized" in command prompt...?
Yes super noob here

You are in completely the wrong place as this is the main forum thread for the master cgminer code which is purely for bitcoin mining ONLY. We have no keccak code and wherever you downloaded that from is where you need to seek help.