It is perfectly! Continue on. I would recommend you to hold a contest of articles about the project. Let the authors be many, let them write in different languages. This will contribute to the popularization of the project!
then it is better to spend a bounty program in full,which also will include program writing articles and vlogging program,and the program Twitter Facebook and the company signature
The project team probably knows better what they need more to promote their project and what marketing program they will choose . If they are confident in their abilities and they do not need a bounty program , it means that the project can really be successful and without advertising in social networks .