Really? I Pronounce it "Shiv-ra" 
And btw. I seldom have seen a coin launch with such a stable network for a while now. I actually think it´s a good thing cryptsy, coinwarz and coinchoose hasn´t picked it up yet. No Multipools trying to rape it, yet (though it is quite secure against that).
It´s become my go-to coin, when others are fluctuating like crazy and it´s become one small, stable island in the sea of altcoins. That´s why I always have some miners running on it and I always hold a percentage of my Xiv´s, I only sell a small part from time to time.
And btw. I seldom have seen a coin launch with such a stable network for a while now. I actually think it´s a good thing cryptsy, coinwarz and coinchoose hasn´t picked it up yet. No Multipools trying to rape it, yet (though it is quite secure against that).
It´s become my go-to coin, when others are fluctuating like crazy and it´s become one small, stable island in the sea of altcoins. That´s why I always have some miners running on it and I always hold a percentage of my Xiv´s, I only sell a small part from time to time.