Decentralise technologies have problems with users and liquidity. Not many people knows about blockhain and how to use it. That is why advertising for crypto startups is so important.
The best advertising is an effective activity. Until now, this was only a hype with the rapid growth of some assets. Yes, liquidity is low, but it is temporary if new people come to the crypto every day.
I think that the hype for cryptocurency has finished. That is why the price of cryptocurrency continue to fall down.