Since all crypto-currency transactions must be signed and broadcast to the network in order to be included in a blockchain block, sending payments via BTC or ETH may be more complicated for new users. Alternatively, these new crypto-currency holders can initially use a "light" wallet with a friendly web interface instead of a "cold" wallet based on the core application with the blockchain downloaded. Of course, the "cold" wallet is more safe and secure than a "light" wallet which is often backed by some services. I personally store my coins and tokens in "cold" wallets so that no one steals my funds.