Now my.electroneum.com needs KYC, this is ridiculous. The electroneum ltd company needs your full personal details (via yoti, just another bankrupt british start-up company with a negative net worth of 27 million pounds) to make cloud mining with smartphone for a small amount of cents per month!
The coin is semi centralized and fully controlled by electroneum ltd and chinese mining giants. The electroneum ltd has contracts with chinese mining giants for cheep mining in China, that's why the coin does not have the monero algo CryptonightR and altered to cryptonight an ASIC mining algo.
The whole electroneum crypto project is for failure after the continuous cryptocoin market crash and the british economy crash after brexit. So maybe they will decide to sell your full personal details that they have acquired via KYC, for marketing purposes if it is needed, with excuses like we have been hacked, etc... or maybe have difficulties to pay the etn.
Your personal details have value don't sell it for just a little cents to suspicious start ups.