There are a lot of tokens, many of them worth 0. The question is, why and which tokens will gain value in the longterm?
I'd love to buy a lot of coins, but many beautiful project doesn't need their tokens to release their products... I see a lot of tokens that have not use cases.. why should they go up?
As long as people are going to "REQUIRE" those tokens for any action, they'll go up. See BNB for example. The binance exchange has been giving advantages to BNB holders since the day one, that's why the BNB is now in top ten.