It's not good publicity if they act like crypto is some underground crime syndicate that will have the main characters running for their lives.
That's the theme and description they made for the movie, like they say good or bad publicity it's still publicity.
They already know it! Already in 2017 (for a while, which was 2 years ago) it has been hyping over all existing media resources. You must probably live somewhere deep in the woods is you did not hear about digital currencies. It will not work the same again.
At this time people won't buy bitcoin just because they see it once again in some shitty movie.
Okay, it's already known in 2017. You don't get my point about those people that are still unaware of it.