The price is not at all important in choosing a coin. You should pay attention to what measures and actions the team is putting to improve its product now and in the future. Also examine the news background and the cumulative useful activity of the project.
But the price can also come in handy, I nor u would want to put money into a coin that's as good as dead, most often the price of a coin reflects the handwork the team is putting in, maybe not at the initial level but surely in the long run