There are a lot of tokens, many of them worth 0. The question is, why and which tokens will gain value in the longterm?
I'd love to buy a lot of coins, but many beautiful project doesn't need their tokens to release their products... I see a lot of tokens that have not use cases.. why should they go up?
If the token is used in a working product and there's actual interest in it, the value is clearly not 0 - the rest depends on circulating supply and current value, there's hidden gems out there for sure.
Pump and dumps make more money though.