I think you should stop using the word "invest", and state that it is speculation. Investing in crypto is the purchase of domain names and site building, or the starting of crypto projects. Just buying coins is speculation.
Well its okay I think. The common perception is that we invest in cryptocurrency because they think of it as any other business and not a very different business so regardless of the terminologies, whether it is speculation or investment, what maters the most is the money you make in the business. And right now so many people are speculating the arrival of Bull Run and putting money in the market for future profits.
The market might not look interesting or attractive for now but if we come to think of it like you rightly said, people should always know that this is the best time to invest in them, or is it when the whole world is celebrating bull run that they want to enter market.
This is a reason why most people miss out of the opportunities right in front of them and start regretting later when it becomes too late to be corrected, Intending investors should better buy now before FOMO will push them to buying high.