it does have an ASIC proof Keccak (SHA-3) mining algorithm, which is way more than what most of the alt coins have. Most alt coins use either Litecoin based Scrypt or SHA-256.
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Sha-3 is not ASIC proof at all... any more than MaxCoin was a claimed "CPU only" coin...
it took developers one day to adapt bitcoin mining software to work with Sha-3
how long do you think it would take chip designers to adapt the SHA-256 ASIC chip design?
if they wanted to they could probably do it in a couple of weeks.
from design to tape out to delivery right to the customers door probably wouldn't take more than a few months because the ASIC companies already have all the distribution channels, suppliers, designers, production facilities in place, not to mention all the experience.