https://www.quora.com/What-do-you-look-for-in-an-investment#ans127013901This popped up in my email and it is a good read about what an investor really looks for in an investment. It helps, in a way, to explain why we are doing certain things. We recognize the enormous task of trying to create a new model for money, one that is very unique to DNotes and developed in a way that we envisioned the money of the future would look like in an ideal world. A balance of business, ecosystem, and the currency itself with decentralization where it matters most and hybrid or centralized approaches where they make the most sense.
As such, we have to find unique ways to grow, and this is in reference to the third point in the article as it may be the most difficult concept. HERo, DCEBrief, Four Pillars, and NextGenVC fall under the category of DNotes adoption, gaining mind share, and integration into the greater ecosystem of the future. These are critical components to our success. Right now they are growing parts and the foundation of our infrastructure that can be rapidly expanded. Given the current state of our industry and sentiment, these components are the highest priority and providing us a good deal of traction for growing our network and reach.
That was a really cool answer from a highly accomplished investor. The third factor is that he likes to see strong insights around how the product will grow -- especially organically rather than paid growth. This usually comes down to relationships one has with companies that could help the business grow (say a sports app knowing the owners of the NFL and NBA), and particularly relationships with potential consumers who have the ability to influence masses of others to use your brand or product.
The DNotes family of businesses have been designed to expand out to reach new groups of people, and garner their support. More strategic partners can be vital when it comes to raising significant sums of investment from the best and our current approach is conducive to that end.