They might lose but amount of many but the price have not turn to zero. The price is greater since it was started years ago. People who tried to get instant money are those who possibly lose amount. It's still best to accumulate more of coins, in no time price will even get higher. While the price is still affordable, it's better to buy and hold it in longer period of time. Just make sure that you'll store them in a secure wallet like Hodler or etherium. In this way you could gain greater return of investment.