The fact that Facebook is going to launch its own cryptocurrency, I know. In the very near future, their own cryptocurrency should appear, which will be integrated into their services. And about the fact that Twitter is going to release its currency, I hear it the first time.
The trend of the industry is that more and less large companies from the real sector of the economy or from the stock market are launching or are going to launch their own cryptocurrencies. This is a trend. So I do not see anything surprising.
It's simple, they just follow the trends of the cryptocurrency market, and therefore they want to launch their token, so they will increase the popularity of their own projects